Up-and-coming fashion designers compete against each other to win the award for the best new fashion designer. In each episode, they are given a different challenge, with specific restrictions and requirements. The challenges can range from designing haute-couture eveningwear for a famous celebrity within just 24 hours to creating exciting outfits using only supermarket items. The contestants present their designs at the end of each show on the runway, and judged by a panel of top-ranking designers. Each show ends with the winner of the challenge while another contestant is eliminated.